04Insight from the Inside

What Does $12.5 Billion Really Buy? - Alexander Strulak on the Lakers, FIFA and What AI Can't Replace

The Lakers just became the most expensive team in sporting history, fourteen months after selling for $10 billion. Alexander Strulak, Strategic Partnerships Advisor & Communications Manager at Vinciamo Sports, speaks about what that price really buys, from the Lakers' record deal to FIFA's failed $20 billion vehicle, and asks: as AI makes content abundant, is consequence the only scarce asset left? AI can manufacture spectacle. It cannot manufacture consequence.