05Insight from the Inside

The Rivalry Premium - Gaj Ravichandra on the Psychology and Economics of Sport's Most Powerful Emotion

Gaj Ravichandra, Director of Performance at Vinciamo Sports, explores how rivalry can increase performance, attention and commercial value, while also creating behavioural and reputational risk. From El Clásico to Boca-River, the episode asks where the rivalry premium ends and the rivalry cost begins.