03Insight from the Inside

What Happens When the Product Is Human? - Gaj Ravichandra, Director of Performance at Vinciamo Sports, on Athlete Welfare and Commercial Risk

Gaj Ravichandra, Director of Performance at Vinciamo Sports, explores why the athlete may be modern sport’s most underpriced commercial risk. Using examples including Emma Raducanu, Tom Dumoulin, Simone Biles and Naomi Osaka, the episode examines how mental health, physical durability and athlete welfare can directly affect availability, brand value, media rights and long-term investment returns. Because when the athlete breaks down, the impact extends far beyond the individual through teams, sponsors, broadcasters and the wider business of sport.